THE BRIEF:
Launch Bloom premium 3 ply Toilet paper and create awareness and quick uptake
THE INSIGHT:
Toilet paper is one of those everyday essentials that people don't tend to think much about until they need it. When shopping, the ply doesn't come into play yet it determines the quality, rigidity and how long it lasts.
THE RATIONALE:
There is an opportunity for bloom to educate masses about the 3 ply and how it lasts longer than 2 ply while giving a premium feel. A little goes a long way to clean up the mess. Hence.....
THE BIG IDEA:
LET'S TALK DIRTY
CREATIVE ARTICULATION:
